on ai
The foundation is always real: real images, real people, real product. AI is a tool for editing, not for concepting. I use it to mix and mash real elements into new scenes, organize information, connect the dots between data and visuals, and spot inconsistencies, opportunities and what to prioritize. The ideas, the taste and the final call stay human.
I’ve seen e-commerce through every phase, from the early flash-sale days of Nordstrom and HauteLook to now. What excites me most about this moment is how easy it is to tinker. An idea can start as an experiment and become a real plan in days. I see a more creative, more innovative world ahead.
Rough Linen
Snowe
Real product photography, extended into new scenes with AI.