Rough Linen
Principal Creative Director
Rough Linen makes timeless, natural home textiles rooted in craftsmanship and the beauty of imperfection. As Principal Creative Director, I lead brand strategy, creative direction, content, UX and campaigns, keeping the brand's tactile, lived-in world distinct across every channel. I guided Rough Linen through a post-acquisition transition at Interweave with no disruption to brand identity or customer experience, and partner with agencies on CRM programs that deepen engagement and retention. Brand Ambassador: Tricia Rose.
