Coop Home Goods
Creative Director
In a sea of imitations, Coop Home Goods stands apart as the original pioneer of adjustable sleep. Through a strategic rebrand led in partnership with the Head of Growth, we redefined the brand's identity so customers recognize the difference between innovation and imitation: a refreshed website and Amazon storefront, immersive new photography, and paid campaigns with custom animation. Lead Design: Oscar Zaldaña.
