Medterra
Creative Director
Introducing the new Medterra: a once clinical look, transformed into an inviting wellness brand. Collaborating closely with the SVP of Brand and the CEO, I led a creative team to refresh the visual identity, design and packaging, and to capture vibrant new photography, all designed to welcome people into a holistic, approachable well-being experience. During that time, revenue grew 40%. Art Director of Design: Oscar Zaldaña. Graphic Designer: Jullian Dee. Copywriting: Julie Brigati, Natalie Gedeon.
